Hi, I'm Luiza :)

I've been obsessed with games, technology, creativity, and digital experiences for as long as I can remember.

It all started back in 2004 when I got my first computer at 7 years old. Since then, I've basically spent my life exploring digital worlds in every possible way. While everyone else was just surfing the web, I was out here editing on Photoshop just for fun, customizing interfaces, deep-diving into internet communities, and creating things purely for the joy of bringing ideas to life. I became completely fascinated not just by digital spaces, but by the whole vibe of human interaction: what makes an experience feel fun, intuitive, frustrating, memorable, emotional, or genuinely alive.

Long before doing design professionally, I was already the girl making school presentations look aesthetic, creating visuals for projects, organizing layouts, and experimenting with every single creative tool I could get my hands on.

🎨 My design multiverse

Over the years, I've designed pretty much everything: social media graphics, banners, websites, landing pages, emails, notebooks and planner covers, presentations, visual identities, marketing assets, mobile apps, game interfaces, digital platforms, design systems, and multi-platform product experiences.

I've worked with tools like Photoshop, Illustrator, Sketch, and Adobe XD, was an early adopter of Figma back in its day-one era, plus After Effects, Premiere, and game-oriented and prototyping workflows.

🖥️ My lore in tech

My very first work experience was in my school's computer lab, and that is when it clicked to me that technology wasn't just a hobby, but was something I genuinely wanted to work with.

Later on, I went to a technical program focused on programming and computer systems, where learned both development and design foundations while also landing my first internship working with interfaces and digital products. From day one, it was an instant match: I was naturally drawn to UX/UI, interaction design, visual systems, and the deep relationship between technology and human behavior.

In bachelor's degree in Digital Games I learned to think of products as full-on experiences, not just static screens, and I started to care deeply about the details that actually matter: engagement, accessibility, interaction feedback, progression systems, storytelling, emotion, and building experiences that feel intuitive, meaningful, and alive.

🚀 Where I'm at now

Today, I specialize in Product Design and Design Systems, creating scalable, human-centered experiences across fintech, SaaS, e-commerce, gaming, and multi-brand ecosystems.

Along the way, I've had the chance to build products and systems for huge names like Nike Brazil, Mercado Bitcoin, indie gaming studios, and digital platforms used by millions of people.

Beyond the pixels, I also love working with people - I'm super passionate about mentoring, collaborating across different disciplines, leading creative initiatives, and helping teams build things together in a way that feels healthier, clearer, and way more engaging.

👾 When I'm AFK

Outside of work, you can probably find me:

• Gaming (currently losing sleep over Balatro and Gambonanza - the ultimate poker and chess roguelikes :p)

• Listening to music

• Reading

• Writing

• Collecting random cute little things

• Watching animated movies

• Going down internet rabbit holes at 2am

• Chilling and playing with my cats

I'm naturally curious about almost everything and constantly learning something new! 🩷